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Contact Centre Strategy
David Mcdonald

David Mcdonald


David brings over 25 years of experience as Chief Operating Officer working within business and consulting to many industries including Healthcare, Insurance, Financial Services, Energy and Retail.

Chief Operation Officer Roles

David performed COO level roles with some of Australia’s iconic brands and is a successful leader demonstrating a capacity to run complex businesses within highly regulated and competitive markets.

Business books
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Passion for customer led business transformation

He is passionate about both setting up new and transforming existing businesses to be customer led, simple and to be fit to deliver the right commercial returns.

He has worked in Australia and internationally, which has given him invaluable insights on driving operational performance excellence today, as well as the emerging trends which will drive world class customer experience in the future. His curiosity for customer and operations has led to extensive subject matter expertise.

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Omnichannel customer experience and operational design expertise

David specialises in operational design, customer/client led journeys, business transformation and embedment of change initiatives to fully realise benefits from a culture, client and commercial perspective.

David also has a wealth of experience in running best in class omni channel businesses, with many in the transformation of offline operations and sales to digital channels.

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Finding simple and practical solutions

David is known to provide a distinctive, no-nonsense voice within organisations, breaking down complex issues and finding simple and practical solutions. He likes to de-mystify over engineered business strategy and brings a voice of calm.

Sidney Cityscape
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