Sara Elmstrom
CEO
Sara is an experienced CEO and senior leader with 20 years of international experience spanning multiple industries. She is an intuitive and values driven leader with a commercial and decisive approach.
Sara’s passion and expertise is leading transformation through a focus on culture, customer and commercials using Human Centred Design principles in her work.
Triple Play
Sara’s career has included functional accountability for customer experience, capability development and business performance across many verticals including insurance, health, mental health, telco, hospitality, travel and energy with brands such as Wesfarmers, Lifeline, IAG, NRMA, Virgin, TalkTalk, Coles, AXA, AIG, American Express and EDF.
International Operations
Sara has a broad international experience having worked in Europe, South Africa and Australia, as well as establishing and managing large offshore partnerships into New Zealand, the Philippines, India and Africa.
Design thinking for long-term change
A passion for solving problems on a broader scale led Sara to leave corporate and move into consulting where she continues to help businesses optimise performance by working with their best asset – their people. Sara leverages her experience in everything from operational leadership to enabling functions such as capability, workforce planning, QA and customer experience design to quickly identify the biggest opportunities and work with teams to drive lasting change.
Values driven, commercial leader
Sara is an intuitive and values driven leader with a commercial and decisive approach. She believes in ‘progress, not perfection’ and works with businesses to create pragmatic, achievable plans that deliver real value.
